Kenneth Cole launches a new men's fragrance called Mankind that have resulted from the new partnership with Parlux: The fragrance is meant to speak to that Renaissance guy. He is accomplished but humble, he is strong but sensitive. Hes got a very clear sense of...where he is, where hes going and how hes going to get there. Hes very much focused on looking good but also doing good." (wwd) . The fragrance is advertised with cheeky slogans such as Join the Evolution and Your ape will either grow more hunchbacked or erect".
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