The BCBG Max Azria Group launches in November their new perfume, named Within. Lubov Azria, BCBG's creative director, colaborated with Sarah Horowitz-Thran, the owner and perfumer of Sarah Horowitz Parfums. This is BCBG's fifth fragrance, previous four had been produced under a license agreement with Unilever Cosmetics, and they are no longer on the market.
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