The concept of escape is central to the WONDERLUST story, Michael Kors told WWD. This story, he elaborated, includes a corresponding ad and video campaign depicting the face of the scent: a gold, sequined-dress-clad Lily Aldridge, in an unknown far-flung locale. She is escaping from a yacht into a small speedboat with her paramour, Dutch model Wouter Peelen, into a rose-fueled sunset. As a game on words, Wanderlust (which denotes a great wish of travelling) is the desire for escape in Kors collection. The campaign was developed by Mario Testino.
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